Boutique consulting firm

Our approach.

Our approach is grounded in deep listening, strategic thinking, and co-creation.

Whether you’re scaling a business, navigating change, or aligning teams, we walk the journey with you : turning ambition into action, and purpose into performance.

Boutique consulting firm

Our expertise.

At MoveForward, we combine functional excellence with industry insight to design and deliver strategies that create lasting impact.

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Our team brings complementary sector experience, enabling us to connect insights across industries:

Luxury & Retail: Fashion, beauty, jewellery, department stores, customer experience design.

Consumer Goods & FMCG: Skincare, cosmetics, food & beverages, lifestyle products.

Telco & Digital: Telecom operations, digital platforms, and customer value management.

Quick Commerce & Marketplaces: On-demand delivery, e-commerce platforms, and last-mile models.

Healthcare & Pharma: Market entry strategies, transformation initiatives, and commercial excellence.

Hospitality & Concierge: Luxury concierge services, experiential customer journeys, and tailored service models.

Our founding members.

Our partnership blends strategic consulting expertise with hands-on business leadership, giving us a 360° perspective on transformation and growth.

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Lamia

is a true enabler for organizations and leaders. With deep expertise in strategy, governance, and project management, she is known for bringing out the best in people to create value and drive transformation. Her strength lies in empowering teams, fostering collaboration, and turning ambitious visions into tangible outcomes that deliver lasting impact.
Consulting

John

is a strategist and advisor who blends vision with operational excellence to help businesses grow and navigate turnarounds. With a servant-leadership mindset and a gift for coaching, he empowers leaders and teams to align with their purpose, fostering clarity, resilience, and value creation. Known for connecting strategy to execution, he partners with organizations to design pathways that unlock sustainable impact.

Together at MoveForward

Lamia and John co-founded MoveForward on the belief that meaningful collaborations unlock true transformation. By combining strategic insight, operational rigor, and a people-centered approach, they guide organizations and entrepreneurs to move forward with purpose, performance, and sustainable growth.

Boutique consulting firm

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