Our approach.
Our approach is grounded in deep listening, strategic thinking, and co-creation.
Whether you’re scaling a business, navigating change, or aligning teams, we walk the journey with you : turning ambition into action, and purpose into performance.
Our expertise.
At MoveForward, we combine functional excellence with industry insight to design and deliver strategies that create lasting impact.
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Our team brings complementary sector experience, enabling us to connect insights across industries:
Luxury & Retail: Fashion, beauty, jewellery, department stores, customer experience design.
Consumer Goods & FMCG: Skincare, cosmetics, food & beverages, lifestyle products.
Telco & Digital: Telecom operations, digital platforms, and customer value management.
Quick Commerce & Marketplaces: On-demand delivery, e-commerce platforms, and last-mile models.
Healthcare & Pharma: Market entry strategies, transformation initiatives, and commercial excellence.
Hospitality & Concierge: Luxury concierge services, experiential customer journeys, and tailored service models.
Our founding members.
Our partnership blends strategic consulting expertise with hands-on business leadership, giving us a 360° perspective on transformation and growth.
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Lamia
John
is a strategist and advisor who blends vision with operational excellence to help businesses grow and navigate turnarounds. With a servant-leadership mindset and a gift for coaching, he empowers leaders and teams to align with their purpose, fostering clarity, resilience, and value creation. Known for connecting strategy to execution, he partners with organizations to design pathways that unlock sustainable impact.
Together at MoveForward
Lamia and John co-founded MoveForward on the belief that meaningful collaborations unlock true transformation. By combining strategic insight, operational rigor, and a people-centered approach, they guide organizations and entrepreneurs to move forward with purpose, performance, and sustainable growth.